Lead Machine OS — The One-Day Workshop
A ONE-DAY WORKSHOP FOR LOCAL SERVICE BUSINESSES · 10 SEATS

Your whole marketing machine. Built in a day.

You're spending on ads and posts that don't make the phone ring — and the few leads you do get slip through the cracks. In one day, we build the system that brings in leads and helps you close them.

Apply now → See what's included

From the studio behind 4B+ impressions — ClickUp · AdWorld · Speechify

Apply now →
✱  Receipts you'll recognize
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THE REAL PROBLEM

You don't have a marketing problem. You have a system problem.

If you run a local service business, here's what's quietly draining your revenue:

Leak 01

Ads that don't make the phone ring

You're paying for clicks, not customers — with no idea what a booked job actually costs.

Leak 02

Content that gets likes, not jobs

The views feel good, but they come from people who will never actually book you.

Leak 03

Leads that slip away

They call once, you miss it, and they hire the next name on the list.

Leak 04

Agencies that vanished

Big promises, a retainer out the door, and nothing to show for it.

One day plugs every leak — we get you leads, and give you the system to actually close them.

How it works

We build your Lead Machine in a day.

You walk in
01 — Before

You walk in.

Guessing at content, boosting ads on a hunch, hoping leads turn into customers.

Your Lead Machine
The one day

We build your Lead Machine.

Content, ads, and follow-up — wired into one system, together.

You walk out
02 — After

You walk out.

Content shot, ads live, and the automations that turn leads into booked customers.

THE ONE-DAY WORKSHOP

Walk in guessing. Walk out booking customers.

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Who runs your day

Meet your hosts.

Luke Kostka
Your lead host · Content & Creative

Luke Kostka

Founder · new norml media

new norml media is the creative studio I founded in 2018. Before ClickUp, I built AdLeaks to 50K followers and AdWorld to 276K. The work I did at ClickUp put us at 4B+ impressions, a 227M-view month, and a format SNL copied. The Billion View Playbook — the system behind all of it — is what we run for every brand we take on.

Dean La Grange

Dean La Grange

Ad Setup & Strategy
Runs your paid-ads build

14 years building and managing Meta ad campaigns for DTC brands — from mom-and-pop startups to enterprise, with partnerships spanning Shopify, Visa, Amex, and UPS. My first retainer was $400/month. Today I spend $5,800+ every hour on Meta. Dean builds your ad setup + strategy — results over ego, clarity over complexity.

Joe Zapiain

Joe Zapiain

Funnel & Follow-Up
Founder · SmartClick Systems

Automation strategist and systems builder. With deep expertise in ClickUp, Zapier, and AI workflows, Joe has helped businesses save thousands of hours and unlock new revenue by replacing broken processes with systems that actually work. Joe builds your funnel, lead nurturing, and automated follow-up — so leads turn into booked, closed customers without slipping through the cracks.

A REAL ROOM — NOT A WEBINAR

In the room, live.

A working session, not a slideshow — you, your numbers, and the team, in person.

The workshop room — full house
LOC : the workshop floor2.5B+ views · 227M record month · on the screen
Luke presenting on stage
RUN-OF-SHOW : strategy, live
Luke Kostka speaking
HOST : Luke Kostka · new norml media
The optional second day

Need a little more? Get a full month of content + your whole marketing system done.

Add a second day and we do it all for you — a full month of content and a machine that runs your entire marketing, not just one offer.

FULL DAY
just you, start to finish
+5
of your team on camera
30+
pieces of content
Both days · one-off
$20,000
Apply for Day Two →
CLIENT RECEIPTS

What our clients are saying.

// real words from real clients — not a single one changed

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★★★★★

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Worst case?

You get free creative direction. When you apply, we pull your LinkedIn + Meta ad library, screenshot what's running, and tell you what we'd kill, keep, and recut — even if you never hire us.

The math you're up against

The leads are there. Most businesses lose them anyway.

78%
of customers buy from the business that responds first
21x
more likely to close a lead if you reply within 5 minutes
50%
of ad budgets wasted on the wrong audience & weak creative
63%
of leads are never followed up with even once

Sources: Lead Response Management Study, InsideSales, HubSpot. The workshop is built to fix every one of these leaks — in a single day.

3 experts, one room

Content, paid ads, and automation specialists building your machine side by side — not a single freelancer stretched thin.

Only 10 seats

Capped on purpose so every business in the room gets real attention and leaves with work actually done.

$1,000 to spend live

You leave having run real ads in the room — not a plan for "someday," but a machine that's already live.

Single Day · Workshop
10 seats only
$8,500

Content strategy + a week of edited content, your ads built and ready to run, and a funnel on your real numbers — in one day.

$1,000 prepaid ad card
Included · $1,000 prepaid ad card

We hand you a card loaded with $1,000 and make you put your money where your ads are — launch live and spend it in the room.

Reserve your seat →
Best value
Two Day · Workshop + Shoot
$20,000
both days
Inside the workshop

The full one-day workshop — $1,000 prepaid ad card included — plus a second day of hands-on implementation and a production shoot, built and filmed with your team.

Get both days →
APPLY

Apply for your workshop day.

A few quick questions about your numbers, funnel, and content. If it's a fit, we'll send times — and a free teardown of your current ads either way.

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No spam. Estimates are fine — we firm them up together. We reply within one business day.
[ ✓ ] APPLICATION RECEIVED

You're in the queue.

We'll review your numbers and reach out within one business day — with a free teardown of your current ads either way.

FAQ

Stuff buyers actually ask.

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Lead Machine OS © 2026 new norml media Dana Point, CA hi@newnormlmedia.com
The Lead Machine OS — A One-Day Workshop by new norml media